Unveiling of ambassadors for “Meet the Scots” campaign

A South Uist singer has been unveiled as one of the country’s latest ambassadors in VisitScotland’s marketing campaign “Meet the Scots”.

Kathleen MacInnes, a popular Gaelic musician, splits her time between family and travelling and performing all over Scotland and will help spread the word about Homecoming Scotland 2014.

She is one of eight new faces joining the existing 15 ambassadors who have promoted Scottish tourism for the last few years.

Kathleen is based in Glasgow but regularly goes back to the Highlands and the Islands and immediately recommended the Ceolas summer school, held every summer in her home community of South Uist, as an example of the activities on offer for potential visitors.

“This is a good time to catch some great traditional music either by attending the school or going to the fantastic evening concerts that happen at various venues throughout the island,” she said.

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Jo Macaskill and Donnie MacDonald of the Skye Ferry service and Shiela Condie, Glenelg Inn

Among the other tourism ambassadors are Skye chef Lady Claire MacDonald; Glenelg ferry skipper Donnie MacDonald; Harris weaver Donald John Mackay; and Sheila Condie, manager of the Glenelg Inn.

Alan Mackenzie, VisitScotland islands manager, commented: “Introducing real Scots as ambassadors is a great way to reel in potential visitors. European visitors are particularly keen to engage with the locals when in Scotland and it is the type of insider knowledge delivered via the campaign that really helps them to make the most of their own adventure in Scotland.